1/12/2024 0 Comments Sign in cineplayFor instance, our content is being shown on 13 September in the US at the Washington DC South Asian Film Festival.”ĬinePlay is also launching its own Video On Demand channel in about a month “as there is a lot of interest and potential growth in VoD and other digital platforms for our content. In terms of its global appeal, Maskara thinks “there is a huge market overseas starting with the diaspora. CinePlay has hosted ticketed screenings at cultural venues – instead of cinemas – such as Mumbai’s National Centre for the Performing Arts and Delhi’s India Habitat Centre. In addition to Between The Lines, other productions include iconic Hindi play Adhe Adhure (which has been staged since the sixties) and Dance Like A Man. We wanted to do specially filmed versions with the right lighting and sound while still preserving the live experience.”ĬinePlay has produced five plays so far and has fifteen productions in the pipeline. Maskara also says that while he had seen some international references of recorded versions of plays, “I never found them engaging since they were mostly recordings of a live performance for an audience. STORY Study Abroad: The Top 15 International Film Schools “That got me thinking about doing a specially filmed version of the play so that it could be shared with a wider audience.” “We had about 40 house full shows and had requests for another 30 or so performances but due to various logistical reasons, we couldn’t do more shows,” Maskara – who has a background as a serial entrepreneur and angel investor – told The Hollywood Reporter. The idea came into being when Maskara and Das co-starred in their 2012 English play Between The Lines which revolved around a lawyer couple who end up arguing on opposite sides of a criminal trial, blurring their personal and professional lives. Future plans include marketing the concept via digital and other platforms to target a global audience. Co-founded by actress and former Cannes jury member Nandita Das and her husband Subodh Maskara, CinePlay has produced specially filmed versions of plays and screened them at cultural venues in Mumbai and Delhi. CinePlay is a recently launched Mumbai-based first of a kind venture that blends the live theater experience with cinema.
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